A recent WSJ article shows that Nintendo is starting to get a clue that they are under fire, but they are still in denial. From the article:
” Nintendo and Sony say unlike Apple’s products their devices are designed to be game machines. “From the actual game play to the games themselves, we don’t see any real overlap,” said a spokesman for Sony’s games division.”
“If we can’t make clear why customers pay a lot of money to play games on Nintendo hardware and Nintendo software and differentiate ourselves from games on the mobile phone or iPhone, then our future is dark,” said Mr. Iwata at a recent company event.
We are a Nintendo family. We have a Wii. We have a lot of Wii stuff. We have multiple DSs. We have a library of DS games. We have a library of DS games the game chips of which the kids are constantly losing and re-finding (sometimes) despite dollar penalties to replace lost games and family peer pressure from other people angry at the lost game. We have invested a lot of energy ( and money) into the Nintendo platforms.
Then I got an iPod Touch. I have purchased a couple of DS games since the Touch came into my hands. I have been fairly disappointed in them. I hardly play them. My iTouch is rarely far from my hands ( part of that is the fault of Tweetie2.
What are the reasons that I think the Touch is a superior platform?
1) The games are cheap. If a game sucks and I only spent 3 bucks on it, do I care? When I spent 20-30 on it, I am grumpy.
2) I can download the games without ever going to a brick and mortar store. I know Nintendo is going there with the DSi, but I am NOT going to spend 200$ each for 4 kids just to upgrade and get download capabilities. It sounds silly, but in a family and life pressed for time, it makes a big difference.
3) I can load and take MANY games with me without carrying a case of game chips.They can’t get lost, I do not have to keep track of them. I am considering switching our family to this platform, just for the loss of Mom headache of tracking games when we travel.
4) The games and the interface is fun. Nintendo may have a machine designed for gaming, but it does not grab everyone. My second daughter- the rebelliously Anti-Geek in the family who gave up her DS years ago and rarely plays Wii got ahold of my iTouch the other day and started playing games. I had to arm wrestle it back from her.
5) Even the gamers like it. My two stepsons are at prime tween gaming age and have been gaming almost as long as they could walk. They live and breathe games. Getting time on the iTouch to play is a huge motivator for them. They play RPG, they play tower, they play strategy and they play just silly stuff.
If Nintendo thinks that having a device “designed for games” is superior, they are lost. Do they forget that electronic games evolved on Computing platforms? Have they noticed that other gaming platforms have evolved back to computing platforms and do much more than games these days? Time for Nintendo to look around and do an honest assessment or their future is so dark it will be 6 feet underground.