The start of any year is a time for introspection and planning, and when the year rounds an entire decade, it feels like an appropriate time to dig deep and reach for big dreams. I have been spending the last week looking at the results we got in 2019 here at Twisted Dreams- what worked and what didn’t. And I am excited about decisions on how to move this business forward and take it to the next level.
We are shifting to creating and releasing 3 Major Collections in 2020. What does this mean? The first collection will be released in late March/Early April ( date TBA). The Second is targeted for July, and the third will be in October. Each time a collection is released, the store here online will be reset- items from the old collection will be removed and the new collection will be featured. You will have a limited time to choose and purchase collection items. New items will not be added to the store other than these three times.
It is time to clear Backlog. Backlogged items currently listed, in or inventory and not listed will be put on sale. Either they will find their forever home, or they will be broken down and recycled into inventory to go toward building the new collections. Now is your time to grab that piece you have been eyeing. Once the first collection is released, they are gone forever.
Not everything will be sold here online. I am in the process of setting up some gallery shows to go with each collection- some of the higher price-point, wearable sculpture pieces will have a subtheme and will only be available at that location for at least the first month of the collection life. Watch here for dates and locations of where those exclusive sales will be. What we do here is a combination of art and product, and I am excited to take the Art side of this more seriously.
Not everything for sale will be unique. Well, the designs will all be uniquely mine– but in focusing on the product side of the business, some items will have to have small production runs to generate the profit needed to justify their creation. I am planning on incorporating beads of my own design and creation, as well as 3D printed elements into some of these products in the collections. These will be limited runs- once sold out, it is unlikely that I will do another production run.
Earrings will happen. Truth is, designing and making random, unique earrings is a great activity for both warm-ups to the serious design work, and as an evening unwind after work. ( and it is much healthier than a tequila and TV). This means that there will almost always be earrings I need to sell. I want to keep this store collection focused, so I am exploring other outlets for these. I am interested in your thoughts- would you rather have them in physical stores, in a separate Etsy store, or just posted randomly on Facebook and Instagram when they happen?
Custom orders will be more limited. At least, I will limit them for a while, as I prep for the first collection and move stock items. If you have a Birthday, Anniversary, Valentine Day request ( or maybe you just have a piece you have been dreaming of to make you smile) please get it in early, or my queue might be filled when you want it.
I am excited about this new direction for 2020, and can’t wait to reveal the first collection this spring! Watch this blog for work in progress, and hints and peeks before the release.
Now go hit the shop, and find that favorite piece on sale and grab it before it is gone forever!